Employer Conversational Tool

Talking to an employer at a career fair, information session, or networking event doesn't have to be intimidating — it just takes preparation. The key is knowing how to open, what to share, and how to close. Use this guide to practice before you go.

The Formula

Every strong employer conversation has four parts:

  1. Introduce yourself — name, year, concentration, graduation date

  2. Show you did your homework — one specific reason you're interested in them

  3. Share a relevant experience — a class project, internship, or involvement that connects to the role

  4. Close with a next step — a business card, LinkedIn connection, or follow-up action

Sample Conversation

You: "Hi, I'm [First and Last Name] — it's great to meet you."

→ Let them introduce themselves. Listen for their name, title, and role.

You: "I'm a [year] at the University of Houston studying [concentration] at the Valenti School of Communication. I graduate in [month and year]."

→ Pause. They may respond with their own intro or jump straight into a question. Either way, transition into why you're there.

You: "I was really hoping to connect with [Company Name] today. I've been [following your work in / familiar with your campaigns in / interested in your presence in] [specific area], and [this type of role] is exactly the direction I'm heading."

→ Keep your reason specific and genuine. One strong reason beats a list of vague compliments.

You: "I'd love to share a little about my background — I [briefly describe a relevant class project, internship experience, or involvement]. Would you like to see my resume?"

→ Offer your resume here if they haven't already asked. Keep your story to 30–45 seconds.

You: "I'd really love to stay connected — do you have a business card, or would it be okay to connect with you on LinkedIn?"

→ This closes the conversation professionally and gives you a contact to follow up with.

Reasons You Might Be Interested in a Company

Not sure what to say when you explain your interest? Try one of these:

  • You follow them on social media and admire their campaigns or content

  • Someone you know interned or works there

  • The role aligns with a specific skill you've been building — writing, media relations, content strategy, etc.

Tips for the Room

  • Bring printed resumes and keep them accessible, not buried in a bag

  • Make eye contact, offer a firm handshake, and smile — first impressions happen fast

  • Follow up within 24–48 hours with a LinkedIn connection or short email referencing your conversation

Valenti Office of Experiential Learning

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Employer Research Worksheet

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Informational Interview Guide