Communication career pathways
The Valenti School of Communication offers concentrations across several fields — and each one opens doors to a wide range of careers. Use this page to explore what's possible, identify where your interests align, and start connecting your coursework and experiences to a career direction.
Public Relations & Strategic Communication
PR and strategic communication professionals shape how organizations communicate with their audiences — managing reputation, crafting messaging, and building relationships with media, stakeholders, and the public.
Common Entry-Level Titles: Public Relations Assistant, Communications Coordinator, Social Media Coordinator, Account Coordinator (Agency), Marketing Communications Specialist, Media Relations Assistant
Skills employers look for: Writing, media pitching, social media management, crisis communication, content creation, research
Advertising & Brand Strategy
Advertising professionals develop campaigns that connect brands to consumers. This field blends creativity with strategy, data, and storytelling across traditional and digital platforms.
Common Entry-Level Titles: Junior Copywriter, Media Planner, Account Coordinator, Social Media Specialist, Brand Assistant, Digital Marketing Coordinator
Skills employers look for: Creative thinking, copywriting, campaign strategy, analytics, client communication, platform knowledge (Meta, Google Ads, etc.)
Journalism
Journalists and media professionals research, report, and produce content that informs the public. Today's journalists work across platforms — print, broadcast, podcast, digital, and social.
Common Entry-Level Titles: Reporter, Digital Content Producer, Editorial Assistant, Multimedia Journalist, News Writer, Social Media Editor
Skills employers look for: Reporting and research, writing and editing, audio/video production, interviewing, AP Style, digital publishing tools
Film, Television & Media Production
Production professionals bring stories to life through visual media — from short-form social content to documentary film to broadcast television.
Common Entry-Level Titles: Production Assistant, Video Editor, Content Creator, Post-Production Coordinator, Studio Coordinator, Media Technician
Skills employers look for: Video production and editing, storytelling, Adobe Creative Suite, project coordination, on-set experience
Health Communication
Health communicators translate complex medical and public health information into clear, accessible messaging for patients, communities, and policymakers.
Common Entry-Level Titles: Health Communications Specialist, Community Outreach Coordinator, Patient Education Coordinator, Public Affairs Specialist, Social Media Coordinator (Healthcare)
Skills employers look for: Health literacy, writing for diverse audiences, campaign development, community engagement, research
Where Can a Communication Degree Take You?
Communication graduates also work in fields like:
Human Resources & Talent Development — recruiting, training, internal communications
Politics & Government — constituent communications, policy advising, campaigns
Nonprofit & Advocacy — community engagement, fundraising communications, grant writing
Sports & Entertainment — media relations, brand partnerships, event communications
Technology — UX writing, technical communication, developer relations, content strategy
Education — academic advising, student affairs, instructional design
Not Sure About the Right Fit?
That's okay — most students aren't! Here are a few ways to start narrowing it down:
Schedule a meeting with the Career Development Manger to talk through your interests and options
Try an informational interview with a professional in a field you're curious about
Explore the internship bank at experiencevalenti.com to see what real opportunities look like
Look up job postings in areas that interest you — even if you're not ready to apply, reading them tells you what skills to build now