Brand Strategist - Brand in Development (Tutoring and Educational Services)

I am developing a tutoring and educational services brand that supports students of all backgrounds, including those with learning challenges, special education needs, attention and focus difficulties, gaps in foundational skills, low academic confidence, inconsistent study habits, lack of motivation, test anxiety, executive-function struggles, or limited support at home. The mission is to provide tutoring that feels personal, supportive, and deeply invested in each student’s growth. Tutors will be carefully handpicked not only for academic strength but also for character, empathy, patience, and a genuine commitment to helping students succeed, so that every learner feels understood and supported.

The goal is to help students grow academically and personally by building strong study habits, confidence, discipline, and the belief that they can reach competitive colleges and their dream schools. This brand is currently in development, and this role will help shape the foundational identity, messaging, and visual direction.

Job Description

The Brand Strategist Intern will support the foundational development of the brand, including research, identity direction, and messaging. Responsibilities include analyzing brand goals, researching target audiences, contributing to brand voice development, creating initial moodboards, assisting with visual direction, helping shape key messaging pillars, and compiling early brand guidelines. This role is ideal for students interested in branding, communications, creative strategy, or design thinking.

This is a part-time, hybrid, paid opportunity to help build a student led brand from the ground up.

Qualifications

• Must be at least a second-semester sophomore or above
• Strong interest in branding, creative strategy, or visual identity development
• Ability to create moodboards, aesthetic direction, and early visual identity concepts
• Understanding of typography, color theory, layout, and brand personality
• Strong writing and communication skills for shaping tone, voice, and messaging
• Ability to take initiative and translate abstract concepts into clear visuals or ideas
• Reliability, organization, and strong attention to detail
• Empathy, professionalism, and respect for confidentiality
• Familiarity with Canva, Adobe Creative Cloud, or similar tools (preferred but not required)
• Experience with brand research, competitor analysis, or trend exploration
• Ability to collaborate, accept feedback, and refine creative concepts thoughtfully